“A year of marketing at half price. What have we done to deserve this?!”, we hear you ask…
Vet Dynamics are a group close to our hearts, as are those who have chosen to put their trust in Easy Direct Debits (that’s you).
We want you to grow and thrive, and we want more people to know about our in-house marketing consultancy. We’ve PROVEN that it can have a radical impact on the financial health of your practice and at discounted rates for our favourites.
We also want you to be treated well, and that means getting to eat lots of doughnuts.
So when you say “YES” we’ll send you some Krispy Kreme doughnuts. Every month. For a year!
Who needs Christmas or birthdays when you’ve already received the best gift ever!
So what do I need to do, and what does it include?
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Step ONE – Book a chat with us. We’ll explain how the package works, and you can tell us where your business is now and where you want to be.
Just for letting us talk about marketing for a while without glazing over we will design and print 100 FREE pet carrier tags. Attach them to the carriers of non-member visiting pets, those who are missing out on the savings and reassurance health care plan membership brings. We'll add your branding and a QR code taking them straight to the pet health care plan page on your website. - Step TWO – Say YES!!
- Step THREE – In an initial online bootcamp we will look at the customer experience from stranger to being your biggest fan. We will use these findings coupled with your business growth goals to design a bespoke marketing strategy that Includes online and offline touchpoints, this will then be delivered across twelve months.
Depending on the pricing of your plans, you’d need only two or three NEW members a month to join as a result of this marketing to cover the costs*
The delivered done-for-you strategy will include:
- Initial online bootcamp
- Consultation session on your practice growth goals
- Design and delivery of a bespoke twelve-month strategy
- Staff training session on healthcare plans and how they benefit the practice, client and pet. How to promote them without it feeling like selling
- Once a month catch-up call to deliver results
And the best bit…to show your staff how valued they are and how important they are to the ongoing success and growth of your practice, we’ll send two dozen KRISPY KREME doughnuts to the practice EVERY MONTH for the full twelve months **
Throughout the year, all you have to do is approve the work we do for you before it goes out. We do everything from copywriting, sourcing images, data work, design, print, online campaign design and management.
Whilst the included elements will be tailored around what you need to grow the fastest, they might include:
- Online sign-up
- Healthcare plan logo
- Advice and re-working of your healthcare plan web page
- A Blog on preventative healthcare
- Emails to all members (retention) and non-plan-members (upsell the plan) every other month
- Targeted postcard mailing to non-members
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100 branded pet carrier tags– FREE WHEN YOU BOOK A CONSULT WITH US! - Staff health care plan badges
- Health care plan leaflets
- Website help (or discount off a new one if it’s time!)
Ready to get started?
Payments are monthly and taken by direct debit, and the marketing is contracted for the full year. This isn’t because we’re greedy; we just know through our many years of EXCLUSIVELY working with UK vets that consistent marketing over an extended period of time is THE best way to grow. Anything else gives a much lower return on investment, and we’d be selling you short.
£900 +VAT
£450 +VAT
PER MONTH
Additional costs: Any postage for direct mail elements, pay-per-click, or anything payable directly to Facebook/Google etc. will be in addition to the £450 a month but will be quoted for well in advance.* Based on the income generated in their first year of membership
** This is not dependent on how many branches you have. Some of you will get fat, some of you with multiple branches will get scratched in the monthly fight for them…
Book to qualify for 100 FREE branded pet carrier tags
Book a call with our team today. We'll talk you through what's included in this 12 month package and start you on the journey to unlock your maximum potential.