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Cockburn Vets - Independent Vet Website Design

Creating a website that converts users into long-term clients

Cockburn Vets - Independent Vet Website Design

Cockburn Vets approached us with an existing website that was considered modern but wasn’t working for them. The current website was missing a lot of crucial points. It didn’t promote their health plan, it didn’t sell their services, and didn’t help to convert visitors into long-term clients.

With that in mind, the way we approached Cockburn Vets website was to place focus on creating more recurring revenue for them and creating long-term clients. We made the focus of the home page their health plan and worked with them to create blog content that would provide useful information while promoting the great special offers and services available under their health plan.

We restructured the website, making it more user-friendly and easy to navigate, refining the number of pages and organising content by priority. Useful information is shown straight away on the homepage. Combining 10 separate services pages into one page with a tabbed system to help the content be easily digestible, and also promote the services at the same time.

The website started as only 14 pages, and we have made additions over time to include and promote new services that generate recurring revenue for Cockburn Vets, while retaining and generating clients.

  • Bespoke 10-15 page WordPress website with an integrated content management system (CMS) hosted on bulletproof servers
  • Focus on recurring revenue and promotion of services
  • Online forms to register, request prescriptions, contact the practice, and book appointments
  • Useful blog section which provides helpful information while also promoting the practice
  • Online forms to register, request appointments and contact the practice
  • Integrated appointment booking widget
  • Local SEO
  • Website training and submission to Google
  • Autonomy – client able to update the news section and add their own content and practice updates
  • Continual monthly support to ensure the website continues to grow and develop

What the client thought...

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